Microsoft Advertising
Casual Connect

Microsoft Advertising
Casual Connect

October 24, 2024
The Old Biscuit Mill - 375 Albert Road Cape Town, South Africa

About the Event

Consumers seek connected experiences that resonate with their preferences and needs, transcending the traditional boundaries of online and offline interactions. As brands navigate this intricate ecosystem, mastering the art of personalised advertising becomes paramount.

Welcome to Microsoft Advertising Connect, where innovation meets insight in the realm of connected advertising. Powered by InMobi, this event promises to unravel the secrets of crafting impactful ad experiences tailored to the modern-day consumer.

Join us for an immersive program featuring insightful discussions, captivating demos, and thought-provoking sessions. Delve into Microsoft Advertising’s journey in the region, explore cutting-edge AI technologies transforming the advertising landscape and gain valuable insights from industry experts on building inclusive brand experiences.

WHAT TO EXPECT

Network and exchange notes on how to build innovative strategies that give you a competitive edge. In this event, you can expect

  • Hear from the leaders behind winning campaigns
  • Learn how to navigate real-world challenges
  • Network with leading brands in advertising
  • Craft strategies for future success

Agenda

9:30 am

Registration

10:00 am

Welcome Note

Janette Hardman | Head of Sales | Microsoft Advertising South Africa

10:10 am

Keynote

The Evolution of Microsoft Advertising

From its inception to its strategic partnership with InMobi, witness firsthand how Microsoft Advertising has transitioned from a search shop to an omnichannel multi-format global advertising powerhouse. Explore their evolution to becoming a Gen-AI first advertising leader which is bound to ignite discussions on the future of advertising.

Mike Luscombe | Senior Partner Sales Lead – EMEA & LATAM | Microsoft Advertising

10:40 am

Charting the Future: The Power of Microsoft’s Ecosystem

Jacob Joseph | META Head for Microsoft Advertising Partnership | InMobi

11:00 am

Panel Discussion

AI-Powered Advertising: Driving Innovation and Leadership

11:30 am

AI in Action: Witness the Power of Copilot

Copilot in the Microsoft Advertising Platform is your AI companion for creating high-quality marketing easily and efficiently, guiding you through campaign creation and answering questions along the way.

Kay Giza | Partner Marketing Lead for EMEA & LATAM | Microsoft

12:00 pm

Networking & Lunch

Meet Our Speakers

Mike Luscombe

Mike Luscombe

Senior Partner Sales Lead - EMEA & LATAM
Microsoft Advertising

Janette Hardman

Janette Hardman

Head of Sales Microsoft Advertising South Africa
Microsoft Advertising South Africa

Kay Giza

Kay Giza

Partner Marketing Lead for EMEA & LATAM
Microsoft

Jacob Joseph

Jacob Joseph

META Head for Microsoft Advertising Partnership
InMobi

Register Now